A Music Producer’s View of Amy Assiter
She is known by many names, titles and nuances. “Amy”; “International Auctioneer Champion, Amy Assiter”, and to many who watch the SPEED TV Channel who may only recognize her face, “That Girl on Barrett-Jackson”. Whatever tag you may choose to identify her one thing is for sure.Amy Assiteris a “Bonafide” Celebrity. Perhaps the coolest part of the whole deal is the fact that the term “Celebrity” has been bestowed on Amy not by her own pursuit but the people who have grown to love her because of one reason, “She is Who She Is”.
Whether it’s in front of millions at Barrett-Jackson hobnobbing with some of the most elite in the collector car arena, displaying her auctioneer skills that gained her international recognition, or simply a one-on-one conversation with her in her home outside of Amarillo, Texas, Amy is as pure, earthy and wholesome as the ranch lands of Oklahoma where she was raised.
Nowhere is that down-to-earth and faded jeans-southwestern style more evident than when she sings. Soft, smoky and subtle in texture her vocal deliverance manifests her roots, heritage and an appreciation for the many genres of music that have molded Amy Assiter into the creative talent she has become. Her unique interpretations and phrasings are a breath of fresh air in a world of many “sound alike” female recording artists.
Amy Assiter’s debut country music project entitled “My Name is Amy” is a lyrical biography that encompasses where she’s come from and who you see today. From the self-penned and autobiographical, “Mama Time” to the song co-written of her heritage aptly named “Cowboys and Indians” (a summary of her father’s Chickasaw Native American roots and the lineage of Texas Rangers on her mother’s side) Amy’s life is story-lined by way of rhyming words and melodies. Her beliefs are exposed through songs such as the “My Name is Amy” title track and “Your Girl” reveals who and where she draws her faith and strength from. It even includes her A cappella rendition of The Star Spangled Banner of which her singing at the opening of many Barrett Jackson events has served as a conduit to only increase her popularity.
Without ever having met Amy, in person, one can listen to this 13-song LP and have a true indication of who Amy Assiter is as a woman, an artist and an American.
Amy’s ambitions and aspirations to become a musical artist were curbed for several years because of the call of motherhood and her commitment to ‘do the right thing’ and make sure her daughters were reared in a stable and loving environment. As her daughters are now spreading their wings and finding there own place in the world, Amy has reawakened her passion to live the dream she had pursued in another time.
This time with a peace of mind knowing that her dedication to her family came first and her love, counsel and example has prepared her children for their own dreams.
Proceeds from the sale of Amy’s project go toward her foundation Mission: Freedom’s Children, a non-profit organization dedicated to help the children of military families. Special Thanks goes to her exclusive sponsor, Barrett-Jackson Collector Car Events.
Jeff “Ding” Stansberry